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Holy Kaw! How iPhone, Android, and Blackberry users see each other

November 6, 2010 Leave a comment

 

Pretty funny stuff from holykaw.alltop.com

 

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Categories: Tech Tags: , , ,

Of Childhood and the Sony Cassette Walkman

October 28, 2010 Leave a comment

I was one of those happy 80’s kids who got a Sony Cassette Walkman for Christmas.  Mine was painted red-and-black and had nice earphones.  I took great care of it — I never used the rewind function to play a tape from the very beginning.  Instead, I took out a ballpen, stuck it into one of the holes and spun it around.  It was always slung on my belt and it made my shorts sag from its weight.  Riding a rented bike within Quezon City Circle, I sang with Lumiere the verses of “Be Our Guest” at the top of my lungs on Sunday afternoons.

But decades have passed and technology has evolved into smaller, faster and more efficient machines.  Now Sony Japan has ceased production of the iconic Cassette Walkman, and though Chinese manufactures will still be producing units for the US and UK markets, I sense the beginning on an era’s end.

The news has made me slightly nostalgic.  I love how music has become more portable and accessible, but the idea of the Cassette Walkman’s slow demise is a reminder that this truly is the Digital Age, where people want everything right here and right now.  Life is unimaginably fast-paced — sometimes  frighteningly so — and it makes me sad that my children will never experience how to rewind a tape with a ball point pen.  It’s the same kind of sadness knowing that kids today would prefer games on their PSPs instead of going out and playing endless rounds of patintero.

The world of my childhood is something that children today can never experience.  I wanted and expected so much less back then; I was happy with recording songs from the radio and playing my mix tapes on my Walkman.  I hated how sometimes it ate the ribbon of my tapes, but there’s nothing like unraveling the mess with ballpen-spinning.  It’s a long goodbye to a bygone era, and though the lot of us now carry around MP3 players, it’s nice to look back and remember what the Cassette Walkman symbolized — a revolution in music, and a generation of simple creativity.

4 Lessons for Social Media Marketers by Samir Balwani

October 25, 2010 Leave a comment

Here’s an old but great article from Mashable.

Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter.

Too many marketers these days confuse what social media is. They don’t understand the difference between the evolution of marketing and what simply works right now. Social media is not just Facebook, Twitter, or even blogging. Instead of thinking about the platform, you have to think about the foundation that makes it effective.

The disconnect occurs when deciding on a social media plan. Telling someone to create a “Facebook strategy” or that they should “leverage Twitter” doesn’t always make sense. Instead of creating a plan around the goals of the campaign some marketers allow the platforms available to dictate the strategy.

So what are fundamentals? There are a number of lessons to be learned, and many come from experience, but here are four that I keep top of mind.


1. Always listen


Far too many brands get so excited about social media that they just jump right in. They don’t take the time to see what’s going on before engaging.

These brands are similar to the guy at a party that yells about his awesome TV while everyone else is talking about cars.

Comcast does an amazing job of listening. Their team monitors Twitter for any mentions of the brand and quickly responds to the consumer. Micro-blogging allows them to continually keep track of what is occurring in their space and offers them a platform to respond.

Social media takes time, patience, and vigilance to see and understand what your consumers are talking about. If you do it right, your consumers will embrace you instead of ignoring you.

 


2. The brand is public

 


Whether you like it or not, your brand is in the social sphere, but are you? No longer do you have full control over your marketing message, or what people see.Consider the latest Dominoes fiasco. Two employees and a video camera damaged a multi-million dollar brand. Consumers don’t differentiate between, employees, customer service, and the brand.

Recognizing that fact and being prepared to act can save you from a potentially embarrassing turn of events.

 


3. Don’t forget a personality

 


Ever had a friend with no personality? What makes you think a consumer will interact with a corporate brand with no personality?Find a way to humanize your company, empower enthusiastic employees to speak for you. Let your consumers get to know what makes your brand special.

My favorite brand personality is Tony Hsieh, the CEO of Zappos. His humor and style of writing builds the Zappos community, one friend at a time. However, the Zappos personality doesn’t end there. Each employee of the company, as well as their policies, convey how important every customer is and how dedicated they are to building a real relationship.

Invite your customers to join in the company culture, and show off your personality. The average person is so tired of marketers that having an honest ‘friend’ is a breath of fresh air. Use that trust to build a relationship, loyalty, and a connection.

 


4. Creativity wins

 


A marketer with an understanding of social media and the need for engagement online tends to think outside the box. They don’t see Facebook or blogging, instead they see vessels for a conversation. Because of that mindset they’re poised to be creative with their social strategy.

One of the best examples of creativity is the Burger King “Sacrifice a Friend” application. The campaign encouraged users to delete 10 Facebook friends and get a free Whopper. It was fun, controversial, and a great idea. Consumers were excited about it, and it generated a huge amount of buzz. In the end, over 233,906 friends were sacrificed.

As more people fight for a shortening attention span, being creative and thinking of new ways to connect online is a necessity for social media marketing. Being fun and exciting motivates consumers to talk and interact, and although being first does not always guarantee success, it sure helps.

The more prevalent social media grows, the more likely a brand is to copy what someone else has already done. In social media, past successes don’t guarantee future results. That’s why it’s so important to understand the fundamentals, so you can take a strategy and evolve it for your specific brand. 

Dabbling with Filezilla

October 24, 2010 1 comment

Sitting in a Coffee Bean and Tea Leaf outlet near my house, I am currently at a loss as to what to do with this blatant Filezilla error staring at me from my monitor.  It’s quite frustrating actually, since I’ve been at it for around an hour-and-a-half.

I keep on getting these errors:

Status:    Resolving address of wordpress.com
Status:    Connecting to 72.233.104.124:21…
Status:    Connection attempt failed with “ECONNREFUSED – Connection refused by server”, trying next address.
Status:    Connecting to 74.200.247.60:21…
Status:    Connection attempt failed with “ECONNREFUSED – Connection refused by server”, trying next address.
Status:    Connecting to 76.74.254.126:21…
Status:    Connection attempt failed with “ECONNREFUSED – Connection refused by server”.
Error:    Could not connect to server

I’ve tried the Network Configuration Wizard, I’ve  tried going through forums, following this tutorial from WordPress, as well as this YouTube video…

…but nothing seems to work. 😐

I am at the brink of causing mass destruction, but of course being a good citizen of the Republic, I shall just breathe in… breathe out… and order another cup of coffee.

Error, soon you shall not be so smug.  I shall defeat you.

Categories: Tech
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